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Ponce AI
LinkedIn Outreach
Partnership Plan
Prepared for Sugam Arora — March 2026
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Prepared for Sugam Arora — March 2026
Ponce AI is building an aesthetic intelligence platform that closes the patient education gap inside medical spas and aesthetic clinics. The go-to-market challenge is clear: your buyers are practice owners and managers who live on LinkedIn, and manual connection requests cap at roughly 200 per week per profile.
Bottle Rocket Growth (BRG) will layer in additional LinkedIn sender profiles to multiply that capacity. The result is a high-volume, highly personalized outbound motion that books qualified demos directly onto your calendar.
This document outlines how that works, who we'd be going after, and the campaign angles we think give Ponce AI the strongest shot at breaking through with medspa owners and operators right now.
At the core, we use borrowed LinkedIn profiles — real human accounts that we set up and brand to represent Ponce AI. Each profile sits on its own dedicated proxy server and is managed by BRG. These are real profiles, not bots — each one gets fully built out to look like a genuine member of the Ponce AI team.
Per-profile capacity
Each sender profile can push up to 200 connection requests per week. The more senders you add, the more volume you create — that's the whole idea. This capacity is purely additive on top of whatever your team is already doing.
What BRG provides:
Profile Build-Out & Branding
Each borrowed profile is built out to look like a member of the Ponce AI team. That includes a professional headshot, custom header image, headline, detailed work history, bio, skills, endorsements, and everything else needed to make the profile feel established and credible.
List Building & Research
BRG builds every prospect list using deep research tools — not just pull-down filters from a database. We identify the right owners and managers at the right practices, verify their LinkedIn URLs, and build personalized context for outreach.
Messaging & Sequencing
All connection request copy and follow-up messages are written by BRG. Messaging is tailored to the campaign, the persona, and the pain point — not templated spray-and-pray.
Daily Management
Available in the Done-For-You model. BRG monitors all sender profiles daily. When someone accepts a connection or replies, we manage the conversation and push qualified prospects toward a booked demo on your calendar.
In plain terms: the borrowed profiles are additive volume on top of whatever outbound your team is already running. BRG handles the setup, research, and messaging — and your team just shows up to the demos.
Ponce AI's buyers are the people accountable for revenue at aesthetic practices — owners, founders, and practice managers who are business-focused first and clinical second. The industry has a documented patient education gap, with roughly 47% of patients unaware of services they could benefit from. That's the door we walk through on every call.
Practice Type
Medical spa, aesthetic clinic, or dermatology practice with an active injectable and device menu
Practice Size
1–7+ locations, 2+ years established, 2–25 staff, existing patient base
Buyer Titles
Medspa Owner, Founder/CEO, Practice Manager, Director of Operations, Owner/NP, Owner/PA-C
Geography
United States, with emphasis on metros with high medspa density (TX, CA, FL, AZ, TN, GA, IL)
Qualifying signals we look for:
The following are real individuals at practices that match the ICP. These represent the caliber of prospect we'd be targeting — operators with direct budget authority over tools that affect patient revenue, at practices actively looking to grow spend per visit.
CEO, Revive MedSpa Group
PE-backed operator running 6 locations across DFW. Standardizing consult experience across providers is a stated operational priority. Exactly the profile where inconsistent patient education is costing revenue at scale.
Founder & Owner, Luminate Aesthetics
3-location operator with injectables, CoolSculpting, and skin treatments. Uses Aesthetic Record. Vocal on Instagram about patient outcomes and has posted about the challenge of patients not following through on treatment plans.
Owner/NP, Contour MedSpa
2 locations, injector-led practice with a growing membership base and full device menu. Actively investing in patient experience tools. Publicly mentioned the gap between what patients ask for in the room vs. what they'd actually benefit from.
Director of Operations, MedSpa810 (4-location group)
Franchise operator scaling 4 MedSpa810 locations, investing heavily in staff education and client experience tools. Responsible for operational consistency across sites — a perfect fit for the standardized consult flow Ponce enables.
Founder & CEO, Skin Remedy MedSpa
Award-winning single-to-multi location operator with a loyal membership base and a full treatment menu spanning injectables, lasers, and skin. Active and engaged Instagram presence. Talks about wanting higher average ticket value from existing patients.
Owner/PA-C, Pure Medical Spa
Premium boutique practice, 1 location, strong local brand with a curated full-service menu. Technology-forward and vocal about running a practice that educates patients rather than just sells them. A strong proof-point prospect.
Owner/PA-C, Timeless Beauty Bar
Injectables-focused boutique with an active membership program and loyal patient base. Strong Instagram following built around educational content. Has talked about the challenge of getting patients to explore beyond Botox and fillers.
Director of Operations, Jolie Medical Aesthetics
Operations lead across a growing multi-location Nashville group. Responsible for patient experience metrics and consult outcomes. Has the cross-location visibility to see where revenue is leaking — and the authority to fix it.
CEO & Founder, Skin Deep Aesthetics
2-location operator with a full-service menu and a reputation for high-touch patient experience. Actively scaling and publicly focused on increasing average spend per visit. Has tested and adopted other aesthetic tech tools, which signals low friction for Ponce AI.
Director of Operations, Alchemy 43
Oversees operations at one of the fastest-growing injectable bar concepts nationally, with 25+ locations. Managing consistent consult outcomes across a large provider network is a known operational challenge — and a strong use case for Ponce AI's standardized education layer.
These are the campaign angles we think give Ponce AI the best shot at cutting through. We'd align on which one to lead with, then refine the others as we learn what's resonating. Each angle is tied to a real pain point and a real buyer trigger.
Lead with the industry stat: nearly half of patients are unaware of services they could benefit from. Position Ponce AI as the tool that closes that gap — not by pushing services at patients, but by putting clinical guidance on their phone so decisions come from understanding, not guesswork.
Primary targets: Medspa owners and founders who are focused on raising average ticket value without adding more marketing spend
Target practices where providers give a great consult — and then the plan disappears when the patient walks out. The message: your clinical guidance shouldn't compete with whatever patients find online after they leave. Ponce keeps your voice in their pocket, at every step.
Primary targets: Owner/providers and practice managers at established single and multi-location practices with strong treatment menus
Target operators who know consult quality varies across providers and locations. The pitch: Ponce standardizes the education and plan-building experience so every patient gets the same level of treatment awareness — regardless of which provider they saw or which location they visited.
Primary targets: Directors of Operations, GMs, and CEOs at practices running 3+ locations or scaling toward that
Target practices with active membership programs. The angle: your members are your best patients — and the ones most likely to spend more if they actually understand what they could benefit from. Ponce turns members into high-value, fully-educated patients who ask for more.
Primary targets: Owners and practice managers at membership-driven medspas where retention and per-member value are tracked metrics
Every message is built around something specific to that person or practice. We research each prospect before the first touch — their Instagram, their service menu, anything they've said publicly — and use it to make the outreach feel like it couldn't have been sent to anyone else. Here are a few examples using prospects from the list above.
"{FIRST_NAME}, running 6 locations means consult quality varies by provider. Ponce AI puts the treatment assessment and plan on the patient's phone so every visit is consistent. One customer saw a 40% spend increase. Worth connecting?"
Why this works: Leads with the operational pain of a multi-location operator. Proof point is immediate and specific. Doesn't pitch hard, just asks to connect.
"{FIRST_NAME}, your content on patients defaulting to just Botox resonated. Ponce AI puts clinical assessment on the patient's phone so they arrive knowing what they could benefit from. Clinics see +33% spend lift. Worth connecting?"
Why this works: Mirrors her own publicly expressed frustration back to her. Validates her thinking before introducing the product.
"{FIRST_NAME}, you built a full menu across three locations but patients only ask for what they already know about. Half the menu stays invisible no matter how good your providers are. Ponce AI fixes that. Open to connecting?"
Why this works: Demonstrates research (knows the menu and footprint), names the pain without being preachy, clean CTA.
"Thanks for connecting, Megan. We help membership-driven medspas get patients to engage with the full range of what they could benefit from, not just what they know to ask for. Worth a 12-minute call this week?"
Why this works: Sent after acceptance, so it can be warmer and more direct. Specific to her membership model. Low-friction ask.
Two paths depending on how much you want BRG to own. Both include the full setup — the difference is whether BRG manages the day-to-day replies and meeting booking, or your team handles that.
$2,000/sender/month
What's included: Profile build-out and branding (headshot, header, headline, work history, bio, and more), ongoing list building and research, custom messaging for each campaign, daily profile management and reply handling, and meeting booking on your calendar.
BRG handles everything from setup to booked demos. Your team just shows up to the calls.
$1,000/sender/month
What's included: Profile build-out and branding (headshot, header, headline, work history, bio, and more), ongoing list building and research, and custom messaging for each campaign. Everything built and ready for your team to run.
Your team handles the daily reply management and meeting booking. BRG sets you up with fully built profiles, researched lists, and polished messaging — then your team takes it from there.
Align on ICP & Campaign Priority
Confirm which campaign track to lead with and finalize the target list criteria together.
Choose a Model
Decide between Done-For-You and It's-On-You based on your team's capacity and how hands-on you'd like to be.
Profile Build-Out & Branding
BRG sources borrowed profiles and builds them out as Ponce AI team members. Turnaround is typically 5–7 business days.
List Building & Messaging Development
BRG builds the target prospect lists and develops all connection request and follow-up messaging for the first campaign.
Launch
Profiles go active and outreach begins. You'll have full access to a live dashboard with all campaign insights and performance data, plus a complete database of every prospect we reach out to on your behalf.