ControlRooms.ai×Bottle Rocket Growth
Partnership Plan

ControlRooms.ai ×
Bottle Rocket Growth

A LinkedIn outbound engine to connect ControlRooms.ai with operations leaders at chemical, energy, and materials manufacturers across the U.S.

Prepared for Michael Mannina | March 2026
01

Executive Summary

ControlRooms.ai has built the first AI-powered troubleshooting platform purpose-built for heavy industry. The next challenge is putting it in front of the right plant operations leaders at scale.

Bottle Rocket Growth (BRG) will deploy a LinkedIn borrowed sender outbound program designed to generate qualified conversations with VP- and Director-level operations, reliability, and engineering leaders at chemical, petrochemical, energy, and materials manufacturing facilities across the U.S.

Using dedicated LinkedIn sender profiles managed entirely by BRG, we will build targeted prospect lists, develop and A/B test messaging sequences, and drive booked meetings directly to the ControlRooms.ai sales team. No changes to your existing systems. No extra headcount. Just pipeline.

02

How It Works

1

We Source Sender Profiles

BRG provides dedicated LinkedIn sender profiles that represent ControlRooms.ai. These are real, maintained profiles optimized for outbound prospecting in the industrial/operations space.

2

We Build Your ICP Lists

We research and build targeted prospect lists of operations leaders, plant managers, reliability engineers, and VP-level decision makers at your ideal customer companies.

3

We Craft & Test Messaging

BRG develops LinkedIn connection request and follow-up sequences tailored to the pain points of plant operations teams. We A/B test angles and iterate based on response data.

4

We Deliver Meetings

Booked meetings are delivered directly to the ControlRooms.ai sales team. BRG manages the full outbound workflow from connection to conversation.

03

Ideal Customer Profile

ControlRooms.ai serves chemical, petrochemical, energy, and materials manufacturers that operate complex process plants with thousands of asset parameters. The buyers are the operations and reliability leaders responsible for minimizing unplanned downtime, reducing flaring, and keeping plants running safely.

Industries

Chemical Manufacturing Petrochemical Oil Refining Energy Production Specialty Chemicals Polymers & Materials

Target Titles

VP of Operations Plant Manager Dir. of Reliability VP Engineering Process Engineering Mgr COO

Company Profile

Mid-market to enterprise manufacturers with 100+ employees, multiple plant sites, and existing DCS/historian infrastructure. Revenue $50M+. Operating in complex, continuous process environments.

Geography

Gulf Coast / Texas Midwest / Ohio Valley Southeast California Northeast Corridor
04

Example Prospects

A representative sample of target companies and buyer personas. Final lists will be built collaboratively during onboarding.

VP of Operations
Plant Operations Leadership
LyondellBasell
Chemical Manufacturing
Director of Reliability
Reliability Engineering
Dow
Chemical Manufacturing
Plant Manager
Site Operations
Huntsman Corporation
Specialty Chemicals
VP of Engineering
Engineering & Process
Celanese
Chemical Manufacturing
Director of Operations
Manufacturing Operations
Eastman Chemical
Specialty Chemicals
VP of Reliability
Asset Integrity & Reliability
Westlake Chemical
Petrochemical
Refinery Manager
Refinery Operations
HF Sinclair
Oil Refining
Director of Process Engineering
Process & Technical
INEOS
Petrochemical
VP of Manufacturing
Manufacturing & Production
Olin Corporation
Chemical Manufacturing
Operations Director
Site & Plant Operations
Calumet Specialty Products
Refining & Specialty
05

Campaign Ideas

Angle 01

The Downtime Problem

Lead with the industry-wide pain: ~800 hours of unplanned downtime per year per plant. Position ControlRooms as the AI layer that catches anomalies before alarms fire, reducing surprise shutdowns and flaring events.

Angle 02

AI vs. Legacy Alarming

Challenge the status quo. Most plants still troubleshoot the same way they did in 1980. ControlRooms learns plant behavior dynamically, surfacing issues that traditional alarm systems miss entirely.

Angle 03

Live in One Week

Speed to value is a major differentiator. While most industrial AI solutions take months to deploy, ControlRooms integrates with existing DCS/historians and is operational within a single week. No new hardware. No rip-and-replace.

Angle 04

10x Faster Troubleshooting

AI Trend Search scans thousands of tags over any time range to identify similar past events. Operations teams can find root causes in minutes instead of hours, with full historical context at their fingertips.

06

Outreach Examples

All LinkedIn connection requests are under 300 characters. Final messaging will be refined and A/B tested during the first two weeks of campaign activation.

Connection Request A

Hi [First Name], we built an AI that learns plant behavior and catches anomalies before alarms do. Live in one week, no new hardware. Would love to connect if relevant to [Company].

181 chars
Connection Request B

[First Name], most plants still troubleshoot the same way they did in 1980. We help ops teams find root causes 10x faster with AI that scans thousands of tags in seconds. Open to connecting?

190 chars
Connection Request C

Hi [First Name], curious if unplanned downtime is still a top priority at [Company]. We work with chemical and energy plants to surface issues before they become trips. Happy to share how.

188 chars
Connection Request D

[First Name], we help plant ops teams monitor thousands of asset parameters in real time with AI that learns your process behavior. No models to build, live in a week. Worth a conversation?

189 chars
07

Investment

Done-For-You (DFY)
Full-Service Outbound
$3,000
per sender / per month
  • Dedicated LinkedIn sender profiles sourced and managed by BRG, branded to your company's standards
  • Full ICP research and prospect list building
  • Connection request and follow-up sequence copywriting
  • A/B testing and ongoing message optimization
  • Daily campaign monitoring and management
  • Booked meetings delivered to ControlRooms.ai sales team
  • 24/7 performance reporting
  • Dedicated Slack channels for BRG x ControlRooms strategy, replies/acceptances
Minimum 4 senders | 3-month commitment

*Add internal team profiles as senders for an additional $1,000/month per profile.

It's-On-You (IOY)
You Manage Replies
$1,000
per sender / per month
  • Dedicated LinkedIn sender profiles sourced and managed by BRG, branded to your company's standards
  • Full ICP research and prospect list building
  • Connection request and follow-up sequence copywriting
  • A/B testing and ongoing message optimization
  • Daily campaign monitoring and management
  • 24/7 performance reporting
  • Dedicated Slack channels for BRG x ControlRooms strategy, replies/acceptances
Minimum 6 senders | 3-month commitment
08

Next Steps

1

Alignment Call

30-minute call to confirm ICP parameters, target company list, and campaign angles. We will also finalize sender count and tier selection.

2

Onboarding & Setup

BRG sources and provisions sender profiles (DFY) or onboards your team's profiles (IOY). We build the initial prospect lists and draft messaging sequences for approval.

3

Campaign Launch

Campaigns go live. BRG manages daily operations, monitors acceptance and reply rates, and delivers booked meetings to the ControlRooms.ai sales team in real time.

4

Optimize & Scale

24/7 performance reporting and bi-weekly strategy calls. We iterate on messaging, refine targeting, and scale sender count based on performance data and pipeline goals.