Constructor × Bottle Rocket Growth
Partnership Plan

Constructor ×
Bottle Rocket Growth

A LinkedIn outbound engine to connect Constructor with ecommerce decision makers at P2 and P3 accounts across your TAM, powered by your SDR team.

Prepared for Mark Levesque | March 2026
01

Executive Summary

Constructor is the only AI-native product discovery platform built exclusively for enterprise ecommerce. Your SDR team knows how to close. BRG will make sure they never run out of warm conversations.

Bottle Rocket Growth (BRG) will deploy a LinkedIn outbound program designed to activate Constructor's P2 and P3 accounts at scale. Using dedicated LinkedIn sender profiles managed by BRG, we will run targeted campaigns against accounts in your TAM that have had no recent SDR activity, generating warm replies that your team converts into pipeline.

Your SDR team owns every reply. BRG handles everything upstream: profiles, lists, messaging, campaign automation, and daily management. The result is a force multiplier for your existing team, turning dormant accounts into live conversations without adding headcount.

02

How It Works

1

We Source Sender Profiles

BRG provides dedicated LinkedIn sender profiles branded to Constructor's standards. These are real, maintained profiles optimized for outbound prospecting in the ecommerce and retail tech space.

2

You Provide The Accounts

Constructor supplies P2 and P3 accounts with no recent SDR activity from your ScaleStack-enriched database. We build campaign-ready lists with decision-maker contacts from those accounts.

3

We Craft & Test Messaging

BRG develops LinkedIn connection request and follow-up sequences tailored to ecommerce pain points around search, discovery, and conversion. We A/B test angles and iterate based on response data.

4

Your SDRs Own The Inbox

When a prospect replies, your SDR team gets notified and logs into the platform to manage the conversation directly. From there, they qualify and book their own meetings, just like any other channel in their workflow.

Live Client Dashboard

BRG Client Dashboard

Every client gets a real-time performance dashboard with full campaign visibility.

03

Ideal Customer Profile

Constructor serves enterprise ecommerce retailers with large product catalogs and significant web traffic. The buyers are the digital, ecommerce, and merchandising leaders responsible for on-site search, product discovery, and conversion optimization. We focus on P2 and P3 accounts from your existing TAM that have had no recent SDR engagement.

Verticals

Fashion & Apparel General Merchandise Home & Furniture Grocery & Essentials Sporting Goods Beauty & Personal Care B2B Distribution

Target Titles

VP of Ecommerce VP of Digital Dir. of Merchandising Head of Search/Discovery CTO / VP Engineering Dir. of Product

Company Profile

Mid-market to enterprise ecommerce retailers with 1M+ monthly site visits, large or complex product catalogs, and existing on-site search infrastructure. Minimum deal size $100K+ ARR. Currently using legacy or underperforming search solutions.

Account Tier

P2 Accounts P3 Accounts No Recent SDR Activity ScaleStack Validated
04

Example Prospects

Representative targets based on Constructor's ICP. Final lists will be pulled from your P2/P3 accounts with no recent SDR activity.

VP of Ecommerce
Digital Commerce Leadership
Lululemon
Fashion & Apparel
Director of Product, Search
Search & Discovery
Macy's
General Merchandise
VP of Digital
Digital Experience
Dick's Sporting Goods
Sporting Goods
Head of Merchandising
Merchandising & Curation
Crate & Barrel
Home & Furniture
VP of Engineering
Platform & Infrastructure
Zappos
Fashion & Apparel
Director of Ecommerce
Digital Commerce
Under Armour
Fashion & Apparel
VP of Product
Product & Search
Wayfair
Home & Furniture
Dir. of Site Experience
UX & Conversion
Nordstrom Rack
Fashion & Apparel
CTO
Technology Leadership
Tractor Supply Co.
General Merchandise
VP of Merchandising
Merchandising & Analytics
Williams-Sonoma
Home & Furniture
05

Campaign Ideas

Angle 01

Search Revenue Gap

Lead with the data: shoppers who use on-site search drive nearly half of ecommerce revenue, yet most retailers still use keyword-based tools that leave money on the table. Position Constructor as the AI layer that optimizes for revenue, not just relevance.

Angle 02

Incumbent Tech Challenge

Target accounts currently using legacy search providers like Algolia, Bloomreach, or native platform search. Surface the gap between what they have and what AI-native personalization can deliver in conversion lift and AOV.

Angle 03

The Proof Schedule

Constructor's 2-4 week Proof Schedule is a major differentiator. Lead with the low-risk, data-driven evaluation that projects tangible KPI lifts using the retailer's own data. No commitment required to see the gap.

Angle 04

Consistent $10M+ Lifts

Social proof at scale. Constructor generates consistent $10M+ revenue lifts for customers like Sephora, Petco, and Bonobos. Use named results to build credibility with similar-profile retailers in the P2/P3 tier.

06

Outreach Examples

All LinkedIn connection requests are under 300 characters. Final messaging will be refined and A/B tested during the first two weeks of campaign activation.

Connection Request A

Hi [First Name], noticed [Company] runs on [incumbent search tool]. We help retailers like Sephora and Petco drive $10M+ in incremental revenue through AI-native search. Open to connecting?

189 chars
Connection Request B

[First Name], most ecommerce search still optimizes for relevance instead of revenue. We flip that. Our retailers see measurable conversion lifts in weeks, not months. Worth a look?

181 chars
Connection Request C

Hi [First Name], curious how [Company] handles on-site search personalization. We run a 2-week proof using your own data to project revenue lift. No commitment. Happy to share more.

181 chars
Connection Request D

[First Name], shoppers who search drive nearly half of ecommerce revenue. We help retailers make those searches convert at a much higher rate with AI. Would love to connect.

173 chars
07

Investment

It's-On-You (IOY)
You Manage Replies
$1,000
per sender / per month
  • Dedicated LinkedIn sender profiles sourced and managed by BRG, branded to Constructor's standards
  • Full prospect list building from your P2/P3 account data
  • Connection request and follow-up sequence copywriting
  • A/B testing and ongoing message optimization
  • Daily campaign monitoring and management
  • All replies routed to your SDR team for qualification and meeting booking
  • 24/7 performance reporting
  • Dedicated Slack channels for BRG x Constructor strategy, replies/acceptances
Minimum 6 senders | 3-month commitment
08

Next Steps

1

Alignment Call

30-minute call to confirm P2/P3 account criteria, finalize target title list, and identify which SDRs will own incoming replies. We also lock in sender count and campaign angles.

2

Onboarding & Setup

BRG provisions sender profiles and sets up the HeyReach workspace for Constructor. Your team shares the P2/P3 account list. We build campaign-ready prospect lists and draft messaging sequences.

3

Campaign Launch

Campaigns go live. BRG manages daily operations, monitors acceptance and reply rates, and routes all positive replies to the Constructor SDR team in real time via the shared Slack channel.

4

Optimize & Scale

24/7 performance reporting and bi-weekly strategy calls. We iterate on messaging, refine targeting, and scale sender count based on performance data and pipeline goals.